Expansion on the U.S. market often takes much longer than most companies anticipate. And since time is money, you want to ensure that you use it in the most productive way.
The Interim Ventures process reduces time and expense to the U.S. market and increases the probability for success. Still you need adequate cash flow to support the transformation process, possibly without seeing any revenues returns for the first 8 – 12 months.
The strategy and the magnitude of the 5-Step Transformation Process will be structured in according to your current and potential resources.
Below are some general criteria for successful U.S. expansion:
- Unique or proprietary technology or thought leading business concept.
- Product or Service that is complete (or near-completion), although it might not yet have been customized for the U.S. market.
- Potential for revenue opportunities exceeding $1 million during the first year, starting with the Solidify phase.
- Strong hypothesis of sustainability and scaling-up potential.
- Strong, committed and good-business-sense management and Board of Directors.
- Real and referenceable customers, preferably a few international.
- Adequate cash flow to sustain the US. Transformation Process. This generally this means that you either have positive cash flow (more revenues than expenses…) or have received investments for geographical market expansion.
- In addition, an excellent working relationship, based on good understanding, is required in order to succeed.